What is Magnus?
Magnus is an AI assistant designed as a "chief of staff" for founders, startups and small and medium-sized businesses. You set the company mission and a handful of goals, and the assistant keeps them in mind in every answer: it suggests next steps, plans tasks, drafts documents and works across the tools you already have connected. The interface is a 3D avatar that listens, talks back and lip-syncs.
Unlike a generic chatbot, which starts from scratch in every conversation, Magnus revolves around goals and a company memory made of notes it reads before answering. It does not use a model of its own: it runs on Claude, OpenAI models, Grok or OpenRouter, whichever the user picks. The website presents it as "super intelligence", but in practice it is an organisation layer built on top of existing language models.
Main Features
- Mission and goals: every active goal is passed to the assistant on each turn and broken down into tasks
- Document generation: drafts downloadable as Markdown, Word, PDF, Excel or CSV
- Company memory: notes on products, tone of voice and policies, also importable from PDF, Word, Excel and images
- Integrations: Google (Gmail and Calendar), GitHub, Slack, Notion, Stripe and PostHog
- Voice and 3D avatar: spoken conversation with a real-time avatar
- Multiple agents: agents with different names, roles and personalities that share goals, memory and connections
How Does Magnus Work?
After signing up you fill in your profile with the company mission and goals, add memory notes and connect your external accounts. From then on you work by chat or voice: you ask, plan and delegate, and Magnus proposes the tasks needed for each goal, flagging the ones only the user can do.
The distinctive part is the choice of who supplies the model. On the base plan you enter your own API key from Anthropic, OpenAI, Grok or OpenRouter and pay usage directly to the provider; on the all-inclusive plan the models are included as monthly credits, and each reply uses 1 to 5 of them depending on the model chosen. With the Higgsfield integration, agents can also generate images and videos.
Who is Magnus for?
- Startup founders handling many tasks on their own
- Owners of small and medium-sized businesses
- Small teams without a coordination role
- Freelancers and consultants juggling several projects
- People who prefer talking to typing
Use Cases
- Keeping track of company goals and next steps
- Writing proposals, reports and spreadsheets based on company data
- Getting draft replies to unread Gmail messages, to review and send
- Querying the information saved in company memory by voice
- Assigning different jobs to specialised agents that share the same context
Pricing
Magnus has no permanent free plan: it offers a free trial, then two flat monthly plans that can be cancelled at any time. The bring-your-own-keys plan costs $29.99 per month and requires connecting your own account with a model provider, whose usage is billed separately. The All-inclusive plan costs $49.99 per month and includes monthly credits usable with Claude, GPT and Grok, with no keys to set up. Both include goals, documents, memory, integrations, voice and the 3D avatar.
Pros and Cons
Pros:
- Goals and company memory always present in every answer
- Freedom to choose the model: Claude, OpenAI, Grok or OpenRouter
- Documents exportable in the most common office formats
Cons:
- No permanent free plan, only a trial
- On the $29.99 plan you also pay the API costs of the provider you choose
- Young product, with few independent reviews available
Final Verdict
Magnus is worth a look for founders and small business owners who want an assistant built around company goals rather than a plain chat. The idea of a shared mission, memory and agents is concrete, but the product is recent: it makes sense to use the free trial to see whether the approach fits the way you work before subscribing to a plan.